ABOUT
Our Mission
Sports Business Scholars is an exclusive program for select undergraduate students, offering targeted professional development opportunities to prepare for careers in the sports industry. All scholars participate in a mentorship program, where they are matched with a W. P. Carey Sports Advisory Board member or other sports industry executive as their mentor. Scholars also have access to the extensive alumni network of former Sports Business Scholars who have successful careers across all facets of the sports industry.
Meetings are held twice a month which include speaker meetings with local executives, site visits, workshops on personal branding and professional networking. Scholars are also paired up with an executive mentor in the sports business industry. For the 2023-2024 school year, we are planning to go to Chicago and L.A. for our outreach trip.
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2023-2024 Executive Board
Donovan Drummer: Vice President of Special Events
Anmarie Hugget: Vice President of Mentorship & Alumni Relations
Brandon Stillman: President
Sydney Kim: Vice President of Marketing & Communications
Alex Taylor: Vice President of Finance & Operations
Sports Business Scholars Advisors
Elana Kutz
Senior Director of Student Engagement and External Relations for Arizona State Sports Business
Elana is Director of Student Experience and External Relations for ASU’s Sports Business undergraduate degree program at the W. P. Carey School of Business. In this role, Elana advises all sports business organizations, oversees sports business relations with the sports business community, serves as a faculty adjunct, and directs our Sports Business Advisory Board. As an Advisor for Sports Business Scholars, she develops programming, manages the mentorship program, leads the annual outreach trip, and coaches students in sports career development, networking, and personal branding. Elana has taught MKT 421 Fan Behavior and Sports Marketing, MKT 494 Final Four Experience, and WPC 101 to sports business students. Previously, she was an Assistant Director for ASU’s Graduate Career Management Center, where she served as a career consultant coaching MBA marketing and sports business students.
Prior to her time at ASU, Elana spent over ten years in the sports industry. She led market research projects and development for Turnkey Sports & Entertainment, managed marketing and promotions for Madison Square Garden’s Sports Properties, and managed concept development for ARAMARK’s Sports & Entertainment division. Additionally, she held marketing roles at FOX Sports Arizona and Radio City Entertainment and served on the Marketing Committee of the 2017 Phoenix Final Four. She received her undergraduate degree in Communications with a minor in Marketing from the University of Michigan and earned an MBA in Sports Business from the W. P. Carey School of Business at Arizona State. Elana was named the Student Organization Advisor of the Year for Sports Business Scholars in 2019-2020 and for Sports Business Association in 2014-2015 by the W. P. Carey School of Business.
Sports Advisory Board
The ASU Sports Advisory Board is made up of exceptional leaders who have demonstrated outstanding leadership in the Greater Phoenix sports business community. Members are committed to mentoring our students, assisting the program with curriculum decisions, and providing programming and career support.
Industry:
Board Chair: Chris Montgomery - Director, Strategic Alliances & Sponsorships, Arizona Golf Association / National Golf Media Network
Bridget Binsbacher - Executive Director, Cactus League Baseball Association
Deanna Garner – Senior Associate Athletic Director, ASU Sun Devil Athletics
Jeff Kunowski – Associate Director, Innovation Programs, ASU Global Sport Institute
Joe Bertoletti – Asst. General Manager, Insignia Event Services & Professor of Practice, ASU
John Pierce – Partner, Player 2 & Professor of Practice, ASU
Kenny Farrell Vice President, Marketing & Analytics, Arizona Diamondbacks
Latasha Causey – President, Phoenix Raceway
Mitch Goldberg - Chief Operations Officer, Beginners Edge Sports Training
Paul Robbins – Executive VP, Sports Performance, Kinexon
Peter Lubell – VP, Partnerships, Barrett-Jackson
Shaun Mayo – Chief People Officer, Arizona Cardinals
Stephanie Lovingood - Director, Activation, Global Partnership Solutions, Phoenix Suns
Tony DeFeo – Senior Associate Athletic Director, ASU Sun Devil Athletics
W.P. Carey School of Business, Arizona State University:
Brianna Miloz – Senior Career Consultant, Career Services
Daniel McIntosh – Teaching Associate Professor & Faculty Director, Dept of Marketing / Sports Business
Elana Kutz – Senior Director Student Engagement & External Relations, Dept of Marketing / Sports Business
Jack Balon – Assistant Director, Employer Engagement
Keevan Statz – Clinical Assistant Professor, Dept of Marketing / Sports Business
Katherine Reifurth – Clinical Assistant Professor, Dept of Marketing / Sports Business
Mikayla Conley – Assistant Director Development
Student Leaders:
Brandon Stillman, President of Sports Business Scholars
Cara Chovanec, President of Sports Business Association